SAAS VIDEOS YOU SHOULD MAKE: 7 EXAMPLES

SAAS VIDEOS YOU SHOULD MAKE: 7 EXAMPLES

What are the benefits of video marketing for SaaS?

A video can help you gain more customers, get them onboarded, and keep them invested in your software.

The average viewer has the ability to retain 95% of the message when viewing a video, compared to 10% when ready a text. About half of companies say they have seen a reduction in product support calls as a result of explainer videos, and three-quarters of marketers report that videos have helped raise awareness of their brand.

In order to increase customer engagement, we recommend embracing the power of SaaS videos in every stage of your customer journey by embracing it at every stage, you’ll have a more engaged customer.

WHICH TYPES OF VIDEOS SHOULD SAAS COMPANIES MAKE?

 

  1. Product demo/explainer videos
  2. Promo videos
  3. Customer story videos
  4. How-to videos
  5. Social videos
  6. Mission videos
  7. Webinars

1.  SAAS PRODUCT DEMO/EXPLAINER VIDEO

SaaS product videos and explainer videos do exactly what they say. Your product’s benefits are explained in detail. You can use this at the beginning of your buyer’s journey, when they’re looking for more information on a specific issue they’re having.

Often, software creators get really passionate about the product specifications (which is great!) It is easy to focus on the benefits to the end user, but sometimes forget to shout about their benefits. The benefits of your product should be explained in an easy-to-digest manner, don’t overwhelm them with details. Show them how your software solves their problem. 

Here’s a great example of a SaaS explainer video from Notion:

2. SAAS PRODUCT DEMO/EXPLAINER VIDEO

Make the world aware that you have arrived with the best SaaS promo video! In this type of video, you introduce your software to your ideal customers, in other words, you want something eye-catching and memorable.

Here’s a 3D animated one we love from the Slack. There’s no way you can ignore it. Isn’t it interesting to see how it demonstrates the features rather than just showing screenshots?

3. SAAS CUSTOMER STORY VIDEOS

Featuring happy customers is a great way to build trust and promote the benefits of your software. The social proof is perfect for those who are interested in your software, but need more convincing.

Video testimonials and customer stories are a really effective way to demonstrate to potential customers what difference their software is making.

The following is an example from HubSpot about how their platform simplifies processes for their customer’s sales representatives so they can focus on helping customers instead of managing their daily tasks.

4. SAAS HOW-TO VIDEOS

Customers love seeing how your SaaS software is evolving, they need to feel valued, and it is an important part of retaining them. ‘how-to’ videos for SaaS brands allow customers to get the most out of your software while advertising all the powerful features and tools it offers. As a result, customer service calls can be reduced.

In order to make your SaaS video marketing strategy more effective, take a lesson from Adobe’s ‘Learn from the pros’ Series, Influencers inspire project ideas and show how they can be transformed into reality with their software:

5. SAAS SOCIAL VIDEOS

Video consumption is on the rise on platforms like TikTok, Instagram, Linkedin, Facebook, and Twitter, several social networks have followed TikTok’s lead since its rise to popularity, now instagram is branded as a ‘video sharing app’. You’ll hear from any successful social media manager that the algorithm is the key to gaining awareness, engagement, impressions, and followers.

For your SaaS business to succeed, you need short, attention-grabbing social videos. There are different video specifications for each platform, before you begin working on your video brief, make sure you check what each of them requires. Upload your content natively for a better chance of success.

Here’s a great example of a social video by Upvoty

6. SAAS MISSION VIDEOS

It’s always going to be about price and features when humans purchase from humans. However, if your brand aligns with their values, they’re more likely to purchase from you. Ultimately, it is the emotional component that makes us fall in love with a product.

Who are you and what are your values? Is there anything you are trying to do to make the world a better place? Is there a mission behind your product or brand? What is important to you?

You’ll build more trust and fans if your target audience knows the human side of your brand.

McConaughey is featured in this new SalesForce commercial promoting Team Earth, the pledge to focus on improving the planet instead of looking far off into the Metaverse Or Mars.

7. SAAS WEBINARS

A useful addition to any ‘how-to’ or explainer video for your SaaS business, in order to educate your customers, webinars are a great option, as they move through your sales funnel, keep them engaged and onboard, or guide them through the sales process, particularly in the absense of face-to-face meetings.

Live webinars can be streamed or prerecorded at a specific time for immediate engagement. I takes time to plan these, so make sure you have a webinar strategy in place to address what your intended audience is interested in.